Locate - Match - Donate
The social baby food bank
Mobile App
Responsibilities: : UX/UI Design, Copywriting, Business Thinking
Credits: Illustration by "Streamline"
Can you calm a hungry baby?
Unfortunately, there are many families who need donations to feed their children.
My app makes the donation and collection process quick and easy
About
The association
"The Social Food Bank for Babies" is a social association that helps provide food substitutes for babies from low-income families with ambassadors and donors who do really holy work
User Research
How is't goes today?
Donor
Amos
married +1
Tel Aviv
A marketing manager at a high-tech company.
Works from home so available during the day from 9:00-15:00 and in the late evening from 20:30.
Ambassador
Romi
married +2
Ramat Hasharon
A lawyer and director of a private law firm.
Responsible for taking the children out of the kindergartens in the afternoon, so available only in the evening from 19:30.
Step 01
Open the website
Step 02
Step 03
Step 04
Step 05
Filling out a personal details form
OR
Locates the closest ambassador
The association makes contact with the ambassador
The association makes contact
Personal acquaintance with an ambassador
Step 06
The context for the donation
User Research
Pain points
01
To know personally
You need to personally know someone from your area who is an ambassador.
02
To manage your time
It's difficult to coordinate a time that is convenient for both of you.
03
To getting lost
A complex application process, which causes the loss of many donations.
Market Research
Learning from the holy work
Today there is an awareness of the issue of social giving and saving and there are several associations engaged in the holy work of collecting food for the needy- "Babies of life", "Latet", "Lasova".
The goal is the same, but the process and approach is different, so I also researched the real need of the user which helped in the characterization process.
My purposes
Short. Quick. Simple.
Locating with GPS the nearest ambassador and donor to you
Registration in later stages, after checking the feasibility in your areas
Tracking the donation process makes it easy to understand the full picture
Additional purpose
Business marketing.
Gathering potential donor data for the business model
User flow
So how is it going to work?
Download the app
Donor
Locate an ambassador according to your location
Coordination of delivery
or independent collection
Submitting the donation and receiving approval
Download the app
Ambassador
Receiving a new application
Approval of the request
The donor comes to bring the package
Get a picture of where the package was left
Approval and closing of the application
Design
Familiar and accurate
The final step was to design the user interfaces, I decided to use shades of blue color the identified with the association's logo, combined with humorous illustrations.
A design that gives a sense of order and organization, clean and clear to the user.
Main Colors
1F0127
3F0051
C0D7E9
20C2EE
5AB6E5
0995D5
007BC1
Main Font
Home page
User selection
Ambassadors's list
Ambassador profile